ORM or Online Reputation Management is way of handling your online reputation just as name suggests. Like you have a reputation to uphold in real life, you have one online as well.
It is about taking things in your hand and making your name known right for what it is intended, Nowadays people doing research for everything online doesn't matter whether it is family related or business, there is a digital footprint for everything.
It often ends with a rumor/speculation or a misunderstanding being taken as a truth and you losing a valuable deal, all just because of a rumor, with ORM we make sure that truth isn't mistaken and your reputation stays clean.
ONLINE REPUTATION MANAGEMENT
“Our reputation is more important than the last hundred million dollars.”